• Focus on winning mind share before market share - 95% of customers aren't currently in market
• Allocate 60% of budget to top-of-funnel/future buyer activities, 40% to conversion activities
• Shift from MQLs to identifying "learners" vs. "hand raisers" for better lead qualification
• Implement account-based marketing (ABM) to align sales and marketing efforts
• Prepare for significant changes in search behavior and the rise of zero-click content
• Prioritize language model optimization alongside traditional SEO

Strategic Planning Guidelines:

• Simplify go-to-market plans - focus on fewer, better-executed initiatives
• Build trust through consistent value delivery before purchase consideration
• Leverage employee advocacy and community building for authentic engagement
• Communicate with CFOs using financial terms rather than marketing jargon
• Use smart retargeting based on buyer journey stage and ICP criteria

Whether you're planning your 2025 marketing strategy or looking to optimize current efforts, this session provides actionable frameworks for success in an evolving B2B landscape.

Access the go-to-market planning guide and watch the next Demand Gen Jam Session live by registering here.