In this information-packed Demand Gen Jam Session, industry experts Paul Slack, Ryan Miller, and Sheri Otto share game-changing tips and strategies for aligning your email campaigns with the buyer's journey. Listen in to learn about common B2B email marketing mistakes and best practices for leveraging marketing automation. During the session, Sheri shared her demand-centric framework for creating more effective email campaigns. She also shares a case study from her work at HubSpot, demonstrating how a customer-centric approach led to significantly improved email performance metrics.

 

Key Takeaways:

• Traditional buyer's journey models have limitations for email marketing strategies.
• A demand-centric or customer-centric approach can significantly improve email campaign performance.
• The "Jobs to be Done" framework helps align email content with customer needs and goals.
• Personalization goes beyond using a contact's name; it's about delivering relevant content at the right time.
• Cross-functional collaboration can lead to innovative email marketing strategies.
• Understanding your audience's preferences and behavior can inform effective email design.