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Discover how to harness the power of generative AI to revolutionize your B2B marketing strategy. In this insightful webinar, AI experts Cailin DeCourt, Paul Slack, Jess Wood, and Ryan Miller share practical tips and real-world examples to help you leverage AI for content creation, collaboration, and enhanced customer experiences. Learn how to align your team, set standards, and unlock the full potential of AI to stay ahead of the competition in the era of digital disruption.

Key Takeaways:
  1. Embrace AI as a powerful tool to augment your marketing efforts, not replace marketers.
  2. Establish clear standards and guidelines for responsible AI usage to protect your brand reputation and ensure ethical practices.
  3. Create a dedicated AI council to lead integration, implementation, and adoption of AI across your organization.
  4. Leverage AI for ideation, research, and analysis to generate relevant blog post topics, keywords, and industry trends.
  5. Upload your foundational content, such as blog posts and transcripts, into your AI tool's knowledge base to ensure outputs align with your brand voice and style.
  6. Use AI-generated outlines to structure your content and maintain control over the final output.
  7. Optimize content for different channels by adjusting brand voice, tone, and format using AI tools.
  8. Streamline your content repurposing process by using AI to adapt blog posts for social media, email marketing, and other channels.
  9. Collaborate with your team using AI tools that allow for seamless content sharing, review, and approval processes.
  10. Continuously experiment with AI and learn from partners and experts to stay at the forefront of this rapidly evolving technology.