In this episode, we interviewed Ryan Gibson with Content Lift. He is one of the top thought leaders in customer research. We discussed how customer interviews can be a game changer.

Conducting thorough customer research empowers B2B marketers to elevate their marketing game, drive customer engagement, and achieve business success. Here are some of the key takeaways from our discussion:

• Conduct customer research and interviews for relevant and resonant B2B marketing.
• Understand audience needs and motivations through meaningful conversations.
• Avoid building personas solely on assumptions; rely on data-backed insights.
• Align messaging with customer language for better engagement.
• Sales calls and customer service opinions offer limited insights compared to in-depth interviews.
• Analyze data for patterns, trends, and outliers to inform marketing strategies.
• Translate customer insights into actionable strategies aligned with business goals.
• Collaborate across teams for a holistic approach to marketing efforts.
• Prioritize actionable insights to enhance marketing campaigns and customer experiences.
• Ask the right questions in interviews to unlock valuable insights.
• Record interviews to capture and reference valuable customer insights.
• Conducting thorough customer research empowers B2B marketers to elevate their marketing game, drive customer engagement, and achieve business success.