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From INBOUND to Impact: Top Takeaways for B2B Marketers - October Jam Session

In this insightful Demand Gen Jam Session, Paul Slack and Ryan Miller, joined by special guests from FranFund and Jess Wood, share key takeaways and insights from the 2024 INBOUND Conference, exploring the future of B2B marketing and the transformative impact of AI.

The session brings together diverse perspectives from both agency and client-side marketers, offering a comprehensive look at how B2B marketing is evolving and what strategies will be crucial for success in 2025.

Key Takeaways:

  • The integration of AI into marketing platforms, with HubSpot's Breeze AI leading the charge in connecting various marketing functions
  • The importance of unified data and first-party data collection for effective AI implementation
  • A shift in content strategy from gated eBooks to snackable, platform-specific content
  • The emergence of Language Model Optimization (LMO) as the evolution of SEO
  • The growing importance of video content and personalized email marketing
  • The need for "de-lumping" audiences for more targeted marketing efforts

Notable insights include FranFund's success in generating leads directly from ChatGPT, highlighting the growing importance of AI in the B2B buyer's journey. The panel also discussed how search behavior is changing, with a projected 25% drop in traditional website traffic, emphasizing the need for new strategies in content distribution and audience engagement.

The session provides practical guidance on:

  • Building and training AI agents for marketing automation
  • Creating hyper-personalized content for different buying committee members
  • Leveraging video content effectively
  • Adapting email marketing strategies for new iOS privacy features
  • Implementing community-building strategies for long-term audience engagement

Whether you're a B2B marketer looking to stay ahead of AI trends, a content strategist adapting to changing buyer behaviors, or a marketing leader planning for 2025, this session offers valuable insights and actionable strategies for evolving your marketing approach.

Catch the next Jam Session live by registering here.