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This month’s Demand Gen Jam Session focused on tackling the top challenges faced by B2B marketing professionals in email marketing. From personalization to automation and list-building strategies, our team of experts shared actionable tips to overcome the hurdles that limit email performance and engagement. Attendees walked away with insights geared towards boosting open and click rates, driving meaningful engagement, and aligning email marketing strategies with buyer expectations.

The discussion revolved around practical strategies, successful case studies, and expert advice from guest speaker Sheri Otto, who brought her experience running email campaigns for HubSpot, and the Vende Digital hosts. The session also offered a preview of next month’s must-attend tactical email marketing deep-dive featuring industry authority Jay Schwedelson.  

Notable Speakers

  • Paul Slack, Ryan Miller & Lauren Glover (Vende Digital Team): Provided real-world examples and insights based on Vende’s internal strategies for tackling email marketing challenges.
  • Sheri Otto (Former HubSpot Expert): Shared advanced personalization techniques and tactical ways to leverage marketing automation while creating human-first email experiences.

Key Takeaways From the Session

  • Personalization means more than just using first names; segment audiences by behavior and lifecycle stage to deliver relevant content.
  • Automation tools like HubSpot, combined with lead scoring, can create personalized journeys and nurture decision-ready buyers.
  • Build trust by shifting from a sales-first mindset to becoming a partner in the buyer’s journey with thoughtful, timely communication.
  • Leverage AI to enhance email marketing efficiency and creativity while maintaining a balance between automation and human input.
  • Align email marketing with your larger content strategy to create cohesive, engaging experiences.

Practical Guidance Shared During the Session

  • Use segmentation to tailor content through hubs, personalized landing pages, and targeted communication, like Vende Digital’s “Learner” stage.
  • Set up workflows and trigger behavior-specific emails using automation tools to guide prospects through the sales funnel.
  • Grow your email list by offering ungated premium content, using content upgrades for opt-ins, and collaborating with influencers or niche communities.
  • Make your emails stand out with curiosity-driven subject lines, strategic emojis, personalized sender names, and content that aligns with the buyer’s decision stage.
  • Use AI for repetitive tasks, tailored prompts, and personalized email content that feels relevant, not spammy.
  • Break down long-form content into targeted emails while creating interactive elements like quizzes, surveys, or calculators to engage recipients.

Catch the next Demand Gen Jam Session live—register today to secure your spot!