What is a Persona?

A marketing persona is a characterized representation of your ideal customer. Personas help you segment and target your audience. Personas also help you speak your customers’ language by identifying their motives, challenges, demographic traits and psychographic needs.

Personas are incredibly valuable but not always easy to create. That’s why Vende has developed this simple tool to help you get started.

Our Persona Developer Questionnaire will walk you through 18 thoughtful questions that will aid in truly understanding what makes your ideal customer tick. This will make it easy for you to develop personas that the entire company can use to market, sell, and serve your customer better. Download yours today.