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Discover How AI Can Revolutionize Your B2B Website

On this session of the B2B Growth Show, Paul Slack and Ryan Miller are joined by Kingston Duffie and John Greely from Navu to explore how AI is transforming the way B2B websites engage, convert, and educate buyers. With AI rapidly advancing, this session highlights practical strategies for integrating AI tools, including the groundbreaking Navu sidebar solution, to reduce friction and improve buyer enablement.

Key Takeaways 

  • The Changing Role of Websites in B2B Marketing: Websites are evolving from static brochures to dynamic sales assistants with AI-powered capabilities, offering faster, more personalized user experiences. 
  • AI as a Tool for Buyer Enablement: The Navu AI sidebar empowers visitors to ask questions and receive tailored answers instantly, drawing from website content without the need for endless scrolling or PDF downloads. 
  • Metrics That Prove AI's Impact: Website visitors who engage with AI-powered features are 4.7 times more likely to convert, indicating the significant potential of AI in driving lead generation and sales. 
  • Practical Applications Across Industries: Examples from Vende Digital, Navu, and clients like Monarch Tractors and Contech showcase how AI enables buyers with technical, language-specific, and real-time answers during research-heavy buying journeys. 
  • Combining AI and Existing Martech Stacks: Navu seamlessly integrates with platforms like HubSpot and Salesforce, enabling you to enhance your marketing CRM with insights from anonymous and known website visitors. 

Featured Topics 

  • Leveraging AI to create personalized, frictionless website experiences 
  • Using real-world data to identify content gaps and generate better resources for buyers 
  • Training your sales team with AI-generated insights 
  • Understanding the broader implications of AI-driven buyer behavior shifts

Whether you're leading a complex B2B sales process or managing the evolution of your marketing strategy, this episode provides actionable insights into how AI can modernize your website, increase conversions, and ultimately grow your business. 

Catch the next B2B Growth Show live by registering here.