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In this episode of the Demand Gen Jam Session, Paul Slack and Ryan Miller reveal the top trends set to shape the world of B2B marketing in 2025. Packed with actionable strategies and valuable insights, the session dives deep into the challenges and opportunities marketers face as they adapt to rapidly evolving buyer behaviors and technological advancements.

Key Takeaways From the Session

  • AI’s Expanding Role in Marketing: Explore how AI is transforming B2B marketing by enabling hyper-personalization, building AI agents, and optimizing the buyer’s experience. Learn why focusing on high-quality data and breaking down internal silos between teams are critical to leveraging AI effectively.
  • Reinventing Content for Platform-Specific Audiences: The panel discusses the necessity of shifting from traditional, gated content to creating snackable, platform-appropriate formats that meet buyers where they are. Learn how to create dynamic content that fits the new era of Language Model Optimization (LMO).
  • The Rise of Video as a Primary Marketing Tool: With video engagement skyrocketing, marketers must focus on short-form, high-impact storytelling that builds trust and drives results. Explore the power of vertical video, connected TV (CTV) campaigns, and low-production, authentic content strategies.
  • Events as Year-Round Touchpoints: Events are no longer standalone occurrences. Discover best practices for creating serialized digital events and intimate, in-person gatherings to build community and nurture relationships at every stage of the buyer's journey.
  • First-Party Data & Precision ABM: Find out how integrating first-party data and Account-Based Marketing (ABM) will unlock precision targeting, enabling you to connect with decision-makers at the right time and in the right way.

Practical Guidance Shared During the Session

  • Use AI-powered tools to enrich first-party data while maintaining a human-centric approach to marketing.
  • Map buyer journeys to identify information gaps, remove friction, and ensure a seamless path from curiosity to conversion.
  • Create more effective video content by repurposing existing assets and leveraging AI to automate production.
  • Develop innovative and unified marketing strategies to stay ahead of declining organic search traffic and the growing importance of zero-click content.
  • Learn how uniting sales and marketing metrics can transform your pipeline into a revenue powerhouse.

Catch the next Demand Gen Jam Session live—register today to secure your spot!